January 13, 2012 - Campaign India
Perhaps, one city that represents the rapid transformation of our economy is Gurgaon, a sleepy hamlet to a bustling metropolis within a span of a couple of decades. Called the “millennium city” but plagued with 20th century infrastructure issues. Sounds familiar? In a similar vein, the need for Public Relations has transformed over the last couple of decades; from a proxy for a “free advert” to possibly playing a central role in building corporate credibility. However, the profession itself is plagued with an image problem, often quoted as the “Dark Side” and practioners referred to as “Spin Doctors” and their role often limited to generating positive publicity!
Public Relations today needs Empirical Public Relations more than anything else if it has to Click to Read More
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Public Relations now on a 70mm Screen
The famed Cannes International Advertising Festival in its 56th edition has introduced the first ever recognition of the work of the public relations industry by introducing the PR Lions. The Cannes Lions International Advertising Festival claims to be the world’s only truly global meeting place for those passionate about creativity in communications. The festival will be held from June 21-27 normally brings together the best communication minds from across the globe. As the Cannes website say, “during seven days in June, Cannes will celebrate the best that the advertising industry has to offer the world, to review the year just gone, and to draw a roadmap for the future. More than 10,000 delegates from 85 countries come to enjoy over 50 seminars, 25 workshop and be inspired by the 28,000 pieces of work on display.”
With the introduction of the PR Lions, Public Relations makes a small but a significant journey as it Click to Read More
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