Reputare has been silent for a while as I was very pre-occupied with getting our new home up and running after a disaster called a ‘goofy sub-contractor’ hit us. That’s now settled. Thank God. Thank you for your patience.
Well I am back and there can be no better time than this to learn from the “Great Kalmadi Show.”
Let me say up front, that I support the Games. I support them in-spite of the mess, the corruption, et all because it IS after all, about the athletes and their moment of glory. Can we afford to boycott them? This is the recognition, they work so hard for to achieve, rising above the system that is designed to discourage not encourage. So, I support the games because I care for our athletes.
I remember the song; we used to sing in school. “We shall overcome/ Ham honge kamyab ek din.” This is their moment, so lets cheer them to win for India.
Now to Mr. Kalmadi, a little birdie informed me that he has now hired another consultant to manage his public image and has already gone through two before that. Does he not realize that Click to Read More
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A dear friend of mine who runs a boutique reputation management firm sent me a thought-provoking article. She found it so interesting that she actually typed it and sent it out to her friends. To protect her privacy, I am going to keep her identity a secret.
Since she found it so beautiful, I thought I would share this with all of you as this piece breaks some ‘stereotypes’ and Reputare is all about understanding stereotypes as the heart of the discipline of public relations. It’s also a subject that would touch you in some way, someday..in the past or in the future.
Since this came typed to me, I claim no intellectual ownership of this content as my original creation. I hope you enjoy reading it as much as I have.
THE CINDERELLA MAKEOVER
Is there any space for fairytale romances in love and relationships today? Absolutely. Only the rules have changed ….
As women, we have all grown up with the “Once Upon a time” fairytale. You know the one : “Once upon a time, in a kingdom far, far away, there lived a Click to Read More
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The Hindustan Times on the front page carried the story of fresh FIRs being filed in the Ruchika Girhotra’s case. The second headline read: 19 Years later charges say Rathore hid evidence, tormented girl’s brother.
It’s not that CBI has had a change of heart or unearthed new evidence or been provided new facts to base its case against Rathore. So what’s changed in the last few weeks after the court pronounced a minor fine and a six month jail term for a person who had tormented a girl to commit suicide and drove her family away from their home in Panchkula.
The answer is in the third part of the same HT story in the box titled “When Public Pressure Worked”. It goes to list the cases of Jessica Lall, Nitish Katara and Priyadarshini Mattoo, who were initially denied justice as the culprits had political clout, money and power to subvert the judicial system. However, the public pressure that was Click to Read More
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I was recently invited by OWW consulting , a leading CSR consulting firm in Malaysia, to speak at their CSR conference in Kaula Lumpur. It was a very impressive conference with many experts presenting their views. And listening to them all I could think of was the fact that I had so much more to learn.
Incidentally, I was the only speaker from the world of public relations or what they called reputation management – the link between CSR and Corporate Reputation. I took my cue from this brief and made a case which could have got me into a lot of trouble with my hosts!
I made a case that CSR as we know it is dead or dying and a new avtaar is emerging. My hosts were generous and kind and here I am sharing with you the contents of my argument. Hope you enjoy it and share your views after thinking it over.
CSR is only a three letter label today
For far too long, Corporate Social Responsibility (CSR) has stood for nice-to-have initiatives that round off a hard-nosed Click to Read More
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I watched with interest the ‘tweet that went wrong’ saga for our Junior Minister of Foreign Affairs Shri Shashi Tharoor. How an innocent TWEET led to knives being drawn out. As the call for his head became louder, the media incessantly reported the views of his party members, opposition, and all and sundry who had a point of view - and as Indians we have a point of view on anything - so there was a lot of content to fill pages, airtime! To top it all his OSD added fuel to fire by “tweeting” on behalf of his boss! It finally ended after several days with a glum Mr. Tharoor emerging from a meeting with the Party President Smt. Sonia Gandhi. I was reminded of a picture of him and Mrs Gandhi in an animated conversation at the Prime Minister’s Iftaar Party in the Indian Express. It looked as if as he was getting ‘gyaan’ from her!
So, how did a tweet about a phrase that we use so commonly to describe economy travel go wrong? How did a person who was Undersecretary of Communication at the United Nations get his own communication wrong? A person who has spent his Click to Read More
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