January 13, 2012 - Campaign India

Perhaps, one city that represents the rapid transformation of our economy is Gurgaon, a sleepy hamlet to a bustling metropolis within a span of a couple of decades. Called the “millennium city” but plagued with 20th century infrastructure issues. Sounds familiar? In a similar vein, the need for Public Relations has transformed over the last couple of decades; from a proxy for a “free advert” to possibly playing a central role in building corporate credibility. However, the profession itself is plagued with an image problem, often quoted as the “Dark Side” and practioners referred to as “Spin Doctors” and their role often limited to generating positive publicity!

Public Relations today needs Empirical Public Relations more than anything else if it has to Click to Read More

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The Hindustan Times on the front page carried the story of fresh FIRs being filed in the Ruchika Girhotra’s case. The second headline read: 19 Years later charges say Rathore hid evidence, tormented girl’s brother.

It’s not that CBI has had a change of heart or unearthed new evidence or been provided new facts to base its case against Rathore. So what’s changed in the last few weeks after the court pronounced a minor fine and a six month jail term for a person who had tormented a girl to commit suicide and drove her family away from their home in Panchkula.

The answer is in the third part of the same HT story in the box titled “When Public Pressure Worked”. It goes to list the cases of Jessica Lall, Nitish Katara and Priyadarshini Mattoo, who were initially denied justice as the culprits had political clout, money and power to subvert the judicial system. However, the public pressure that was Click to Read More

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