June 25th, 2009Postcards from Cannes: Day III: How to produce winning Public Relations Campaigns

This is not going to be a long piece as I skipped the third day seminars to spend the day trawling through the shortlists and Lions winner entries along with films which were put after the announcement of the PR, Direct and Promo Lions. A special venue has been created where all the shortlisted, winning work is displayed and it was an educative exercise. More about that later but first to the PR Lions.

Last evening saw the first ever PR Lions being introduced at the 56th International Advertising Festival. The PR Lions are the 11th awards category being introduced. This by itself is a growing recognition of Public Relations and Public Affairs in the overall marketing and business strategy mix. Also, the Lions provide a well recognised and a very highly aspired for platform, which till now was sorely missing. If you don’t know about it yet, visit www.canneslions.com for more.

Overall there were 400 plus entries that were shortlisted down to 30 plus by 18 members of the PR Lions jury. Boy, they Click to Read More

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Brand Communication, Corporate Communication, The Practice of Public Relations View Comments

May 30th, 2009Indian Students Targets of Racists Attacks in Australia

Will tough talk be sufficient?

Friday evening, I saw in horror as a leading news channel (www.ibnlive.com) carry the story of racially motivated attacks against 4 Indian students in the last few days with 2 struggling for life. According to the news report, at least 70 students have been targets of racial attacks in the last 12 months alone!
Whilst, these actions do not reflect Australians in general and I have heard, seen and experienced their warmth, openness and friendship, actions of a few misguided individuals have to be condemned in the strongest possible manner. These bigots have to be apprehended, locked and the keys thrown away!

Sensing the public anguish, Dr. Manmohan Singh spoke to his Aussie counterpart besides summoning the Australian High Commissioner to the MEA to register our anguish. Stung by the tough talk, ‘racism intolerance’ motive was finally acknowledged by the Aussie Govt after being in denial. It has now assured strictest possible action against those Click to Read More

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Disclaimer- The contents of this blog purely represent the personal views/opinion of Ashwani Singla. It is expressly clarified that Genesis Burson-Marsteller Public Relations Pvt Ltd or its parent companies have not reviewed or endorsed the contents of this blog and are in no way liable or responsible in this regard.

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