January 13, 2012 - Campaign India
Perhaps, one city that represents the rapid transformation of our economy is Gurgaon, a sleepy hamlet to a bustling metropolis within a span of a couple of decades. Called the “millennium city” but plagued with 20th century infrastructure issues. Sounds familiar? In a similar vein, the need for Public Relations has transformed over the last couple of decades; from a proxy for a “free advert” to possibly playing a central role in building corporate credibility. However, the profession itself is plagued with an image problem, often quoted as the “Dark Side” and practioners referred to as “Spin Doctors” and their role often limited to generating positive publicity!
Public Relations today needs Empirical Public Relations more than anything else if it has to Click to Read More
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Back after a bit of radio silence as I was snowed under work. My colleagues thought I had a nice holiday at Cannes so they thought that we better put him to work and make him earn his pay! So, I am back.
Came across this research report from several sources at the same time. My colleague Charu Kohli sent it to me. Then I also got to the link from The Holmes Report and this just further confirms what I have been saying for a long time. Public Relations will become irrelevant in the communication mix if it fails to embrace the new online reality. The sources of ‘information and influence’ are shifting and the ‘age of conversation’ is upon us. Public Relations is best placed to as it is seen to be the champion of transparent and credible conversations with organizations stakeholders! At least that’s what it is meant to be!! All the more so, as trust is broken by companies repeatedly and consumers, employees, investors, media increasingly Click to Read More
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Research arms us with evidence to substantiate the claim
I have maintained for some time now that the source of ‘information & influence’ is shifting to the web as more and more journalists are accessing online resources – websites, blogs, social media sites - to not only get news but also gain insights and knowledge into their chosen subject of expertise.
Till now I had only anecdotal evidence and what I lacked was third party data to substantiate my claim. Till now!
Recently I chanced upon a research report released online by Bulldog Reporter/TEKgroup International. They conducted a survey of over 2000 journalists using SurveyMonkey.com during the month of September 2008, which clearly indicated the dominant role of the internet in their lives. What is more, this was rising as compared with the year before.
The survey clearly shows the need for companies to make Click to Read More
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