February 3rd, 2009Trust and Corporate Social responsibility: Lessons from India
Ashwani Singla
Chief Executive Officer, Genesis Public Relations Pvt. Ltd.
&
Prema Sagar
Founder & Principal, Genesis Public Relations Pvt. Ltd.
“On action alone be thy interest,
Never on its fruits.
Let not the fruits of action be thy motive,
Nor be thy attachment to inaction.“
- Bhagavadgita, Chapter 2
Spirituality and Corporate Social Responsibility have had a deep-rooted connection in India.
A phenomenon that has preceded the coining of the term ‘CSR’, the link between the ‘karma’ as espoused by sacred Indian texts and initiatives anchoring corporates as responsible citizens has been amply evident in India since the early days.
This is widely divergent from the perspective of corporate social responsibility in Western economies as reflected in the observation by Arthur Click to Read More
