I was recently invited by OWW consulting , a leading CSR consulting firm in Malaysia, to speak at their CSR conference in Kaula Lumpur. It was a very impressive conference with many experts presenting their views. And listening to them all I could think of was the fact that I had so much more to learn.

Incidentally, I was the only speaker from the world of public relations or what they called reputation management – the link between CSR and Corporate Reputation. I took my cue from this brief and made a case which could have got me into a lot of trouble with my hosts!

I made a case that CSR as we know it is dead or dying and a new avtaar is emerging. My hosts were generous and kind and here I am sharing with you the contents of my argument. Hope you enjoy it and share your views after thinking it over.

CSR is only a three letter label today
For far too long, Corporate Social Responsibility (CSR) has stood for nice-to-have initiatives that round off a hard-nosed Click to Read More

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Ashwani Singla
Chief Executive Officer, Genesis Public Relations Pvt. Ltd.
&
Prema Sagar
Founder & Principal, Genesis Public Relations Pvt. Ltd.

“On action alone be thy interest,
Never on its fruits.
Let not the fruits of action be thy motive,
Nor be thy attachment to inaction.“
- Bhagavadgita, Chapter 2

Spirituality and Corporate Social Responsibility have had a deep-rooted connection in India.

A phenomenon that has preceded the coining of the term ‘CSR’, the link between the ‘karma’ as espoused by sacred Indian texts and initiatives anchoring corporates as responsible citizens has been amply evident in India since the early days.

This is widely divergent from the perspective of corporate social responsibility in Western economies as reflected in the observation by Arthur Click to Read More

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