Reputare has been silent for a while as I was very pre-occupied with getting our new home up and running after a disaster called a ‘goofy sub-contractor’ hit us. That’s now settled. Thank God. Thank you for your patience.

Well I am back and there can be no better time than this to learn from the “Great Kalmadi Show.”

Let me say up front, that I support the Games. I support them in-spite of the mess, the corruption, et all because it IS after all, about the athletes and their moment of glory. Can we afford to boycott them? This is the recognition, they work so hard for to achieve, rising above the system that is designed to discourage not encourage. So, I support the games because I care for our athletes.

I remember the song; we used to sing in school. “We shall overcome/ Ham honge kamyab ek din.” This is their moment, so lets cheer them to win for India.

Now to Mr. Kalmadi, a little birdie informed me that he has now hired another consultant to manage his public image and has already gone through two before that. Does he not realize that Click to Read More

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I was recently invited by OWW consulting , a leading CSR consulting firm in Malaysia, to speak at their CSR conference in Kaula Lumpur. It was a very impressive conference with many experts presenting their views. And listening to them all I could think of was the fact that I had so much more to learn.

Incidentally, I was the only speaker from the world of public relations or what they called reputation management – the link between CSR and Corporate Reputation. I took my cue from this brief and made a case which could have got me into a lot of trouble with my hosts!

I made a case that CSR as we know it is dead or dying and a new avtaar is emerging. My hosts were generous and kind and here I am sharing with you the contents of my argument. Hope you enjoy it and share your views after thinking it over.

CSR is only a three letter label today
For far too long, Corporate Social Responsibility (CSR) has stood for nice-to-have initiatives that round off a hard-nosed Click to Read More

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