I watched with interest the ‘tweet that went wrong’ saga for our Junior Minister of Foreign Affairs Shri Shashi Tharoor. How an innocent TWEET led to knives being drawn out. As the call for his head became louder, the media incessantly reported the views of his party members, opposition, and all and sundry who had a point of view - and as Indians we have a point of view on anything - so there was a lot of content to fill pages, airtime! To top it all his OSD added fuel to fire by “tweeting” on behalf of his boss! It finally ended after several days with a glum Mr. Tharoor emerging from a meeting with the Party President Smt. Sonia Gandhi. I was reminded of a picture of him and Mrs Gandhi in an animated conversation at the Prime Minister’s Iftaar Party in the Indian Express. It looked as if as he was getting ‘gyaan’ from her!

So, how did a tweet about a phrase that we use so commonly to describe economy travel go wrong? How did a person who was Undersecretary of Communication at the United Nations get his own communication wrong? A person who has spent his Click to Read More

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