Monday morning, back to the Marina for a run and some stretch and I was ready to go. Decided to spend the day again in Seminars, but today I picked the ones that mattered to me. I was beginning to get the hang of how to get the best from the festival – spread yourself across a range of activities.

Day II highlight sessions for me were the PWC media and entertainment outlook till 2013 (www.pwc.com/outlook). The personality of the day was Biz Stone (the co-founder of twitter)who did a live tweet-up with the audience.

Title: Biz Stone, The Co-founder of Twitter

PWC conducts a global media and entertainment outlook survey and they shared their findings for the five year outlook till 2013 at the festival. Their research showed that the total global advertising spends in 2013 will be 13.3% lower than 08 whilst the digital would increase from 21% to 31%! Click to Read More

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For me, a first time participant to the festival, it was both about learning and taking in the environment at the same time. So whilst I absorbed the sessions, I also took time to experience the Cannes Riviera a bit by finding some nice cafes for lunch and dinner.

Title: The Cannes Beach

Title: The Cannes Marina

Title: Palais de Festival

Woke up nice and early and went for a 5km run along the shoreline and a short swim in the hotel pool. A hearty breakfast followed and the day got going. The festival kicked off Sunday morning in right earnest. In keeping with what seems to be the festival theme - digital is everything - the seminars of that day were about engaging the consumers of the digital age. Speakers Click to Read More

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