March 18th, 2009Online Presence A Key to Boost your Media Relations
Research arms us with evidence to substantiate the claim
I have maintained for some time now that the source of ‘information & influence’ is shifting to the web as more and more journalists are accessing online resources – websites, blogs, social media sites - to not only get news but also gain insights and knowledge into their chosen subject of expertise.
Till now I had only anecdotal evidence and what I lacked was third party data to substantiate my claim. Till now!
Recently I chanced upon a research report released online by Bulldog Reporter/TEKgroup International. They conducted a survey of over 2000 journalists using SurveyMonkey.com during the month of September 2008, which clearly indicated the dominant role of the internet in their lives. What is more, this was rising as compared with the year before.
The survey clearly shows the need for companies to make Click to Read More
