A dear friend of mine who runs a boutique reputation management firm sent me a thought-provoking article. She found it so interesting that she actually typed it and sent it out to her friends. To protect her privacy, I am going to keep her identity a secret.

Since she found it so beautiful, I thought I would share this with all of you as this piece breaks some ‘stereotypes’ and Reputare is all about understanding stereotypes as the heart of the discipline of public relations. It’s also a subject that would touch you in some way, someday..in the past or in the future.

Since this came typed to me, I claim no intellectual ownership of this content as my original creation. I hope you enjoy reading it as much as I have.

THE CINDERELLA MAKEOVER

Is there any space for fairytale romances in love and relationships today? Absolutely. Only the rules have changed ….

As women, we have all grown up with the “Once Upon a time” fairytale. You know the one : “Once upon a time, in a kingdom far, far away, there lived a Click to Read More

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Sony, Lenovo, BenQ, Tata, Samsung, Singapore Airlines…What do all these names have in common?

If you’ve guessed that they’re all Asian brands, take a bow.

But there is more to those names than their geographical antecedents. All of them are also globally recognized brand names.

This is a crucial point to note in the current buzz that’s surrounding the rise and rise of Asian brands these days. Indeed, that trend is no longer big news. Instead, the question that is everyone is asking now is: are Asian brands becoming a threat to established global brands?

To my mind, that’s a no-brainer too. They already are a threat, and established global brands need to sit up and take notice of them. There is plenty of evidence to show why.

For instance, just five years ago, who would have thought it possible that the media would be writing about Japan’s Toyota overtaking the USA’s General Motors as the world’s largest car manufacturer by next year. Or think of the power of Korean consumer goods brands Samsung, which has zoomed more than 20 Click to Read More

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