December 30th, 2009Ruchika Girhotra and Public Opinion
The Hindustan Times on the front page carried the story of fresh FIRs being filed in the Ruchika Girhotra’s case. The second headline read: 19 Years later charges say Rathore hid evidence, tormented girl’s brother.
It’s not that CBI has had a change of heart or unearthed new evidence or been provided new facts to base its case against Rathore. So what’s changed in the last few weeks after the court pronounced a minor fine and a six month jail term for a person who had tormented a girl to commit suicide and drove her family away from their home in Panchkula.
The answer is in the third part of the same HT story in the box titled “When Public Pressure Worked”. It goes to list the cases of Jessica Lall, Nitish Katara and Priyadarshini Mattoo, who were initially denied justice as the culprits had political clout, money and power to subvert the judicial system. However, the public pressure that was brought to bear upon the system changed the balance of power and forced the police and the government to re-examine the cases and eventually bring the culprit to justice.
As a student of public opinion, I would examine the formation of this public pressure.
The press has played a crucial part in giving an outlet to the voice to the many middle class citizens who traditionally did not have an outlet and lacked the courage or the will to come out demonstrate as some of our more rustic cousins. Chakka Jaam, Bandh, Strike are words only read by us in newspapers but we were rarely a part of any of these expressions. With news television and emergence of social media we have a medium of expressing OURSELVES. Just look at the SMSes that channels receive and air as tickers or the polls that various channels undertake or the citizen programmes like We the people to see ‘Middle India’ (my definition of the Indian Middle Class) find its voice and see how that voice gathers momentum. Whether it is Twitter or facebook middle India is fighting for Ruchika by expressing itself.
Someone once said “the voice of the people is the voice of God.” Need I say more.
But, did this voice emerge by itself?
While we celebrate the role of media in bringing the culprits to justice, let us recognise the real heroes who fought the system inspite of all the odds and the deck stacked against them. They faced persecution, threats to their lives, personal harassment but did not stand down. Aradhana, Ruchika’s friend in school and her parents who did give up the fight, Neelam Katara, who stood her ground against the goons of UP or Sabrina Lall who just carried on from one disappointment to another but persisted nevertheless and countless others, individuals and organisations who have fought with rare courage and tenacity and showed that in India Justice could be delayed but not denied…they are the real heroes of India because whilst media gave an outlet to the voice to ‘Middle India’ they inspired the ‘Middle India’ to have a voice.
Aam Admi and Aurat has spoken and the government is listening as this voice can no longer be ignored.
Think it over.
Tags: Aradhana Gupta, Public Opinion, Public Relations, Rathore, Ruchika Girhotra, Ruchika Girohtra

December 31st, 2009 at 12:31 am
A good thought Mr. Singla. I do feel that media has played a very important role in shaping the modern India and the so called Middle India but somewhere down the line, media in India tends to get over-bored with its own doing’s.
December 31st, 2009 at 12:32 am
I mean apart from few -a very few news channels, most of them have been a source of advertisements and nothing else. I believe even in this case, the real hero’s have been the family members of Ruchika who have fought their blood and soul against this political power.
January 7th, 2010 at 2:31 pm
I agree completely but the question that keeps me occupied is that how an incident or an event has decided to tip to national topic of discussion after almost 20 years. There is no doubt that Ruchika friends and family need to be encouraged and congratulated for their courage but changed
January 7th, 2010 at 2:49 pm
but what changed now..not the heart of the nation.. so wht led to public support.I guess the ans is in the fact tht middle India now wnts to be more participative and tools like fcebook, twiter are a grt way to fulfill the hungr to stay involved.Media I think has a short memory. I cd be wrong…….
January 20th, 2010 at 10:42 pm
As the agenda setters media tell us “not what to think but what to think about” I wish they kept on sustained pressure and pursued botched up cases sooner rather than being sporadically effective.
January 20th, 2010 at 10:47 pm
I agree that social networks have given the “middle India” a vent and the journalists should take advantage of this untapped public opinion in carrying out their watchdog function.
February 15th, 2010 at 10:41 pm
The Ruchika Girhotra case is just another example of a new/middle/aware India taking charge. People have realized their fundamental rights in the true sense of the term. We as a people are no more afraid to voice opinions, support the truth or get onto the streets in protest of injustice.
February 15th, 2010 at 10:41 pm
And the media has provided us all with a platform to do so. Revolutionary as it may be, we need to take caution that such a trend remains directed towards enhancing the judicial process, and does not get caught in the mesh of yellow journalism.
Leave a Reply
About the Author
Ashwani Singla is a practising public relations professional, and is currently the CEO of Genesis Burson-Marsteller, a leading Public Relations firm in India. The majority of his two decades of experience has seen him developing public relations programmes and advising clients across a range of sectors...Read more..
Session with Paul Holmes
Recent Posts
Categories
Related Articles
Blogroll
Favourites
Archives
Other Networks
My Google Profile
Did You Find Me On?
Official Social Networks
Blog Networks:
Disclaimer- The contents of this blog purely represent the personal views/opinion of Ashwani Singla. It is expressly clarified that Genesis Burson-Marsteller Public Relations Pvt Ltd or its parent companies have not reviewed or endorsed the contents of this blog and are in no way liable or responsible in this regard.
Subscribe to RSS feed | Copyright © 2009 Ashwani Singla