In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained, protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of public relations influence stakeholder perception? How does the explosion of social media and mobile communication change the way people make decisions?
Reputare is my attempt to explore and prompt a dialogue on this subject within the growing community of professionals in this arena. I invite you to participate in the conversation and share experience to make the discussion richer and deeper.
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I arrived in Cannes for the 56th International Advertising Festival being held here from 21-27 June, 2009. (www.canneslions.com). I arrived a day before the beginning of the festival. An early arrival gave a good half day to get settled in to my hotel and check out the local sights and sounds. My hotel, a small boutique called 3.14 is just off the Marina and a 10 minute walk to the festival venue, Palais des festivals, on the Croisette, one of the prettiest Marinas that I have seen. This will certainly be a place to come for a vacation with the family.
I decided to walk to the venue and to register. Very smoothly done in 5 minutes and I got this bag full of goodies and promotional material of almost anybody who was somebody and holding a session in the festival. Most of it was ‘mark the date and time’ to ensure you didn’t get lost in the range of seminars, workshops, master classes, screenings, etc., etc. All very nicely done Click to Read More
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Since the last post on the subject of Racial Attacks on Indian Students a few weeks ago, I have read and watched several news reports across a range of newspapers and news channels (News reports from ibnlive, ndtv, ToI), quoting Australian politicos and officials make the ‘right noises’ on racial intolerance and protecting Indian students. Meanwhile, we kept getting more news on students being targeted, students forming vigilante squads and local Indian citizens forming support groups.
Somehow I failed to find a single report on apprehending the culprits and locking them away! Instead, I saw demonstrating Click to Read More
May 30th, 2009Indian Students Targets of Racists Attacks in Australia
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Will tough talk be sufficient?
Friday evening, I saw in horror as a leading news channel (www.ibnlive.com) carry the story of racially motivated attacks against 4 Indian students in the last few days with 2 struggling for life. According to the news report, at least 70 students have been targets of racial attacks in the last 12 months alone!
Whilst, these actions do not reflect Australians in general and I have heard, seen and experienced their warmth, openness and friendship, actions of a few misguided individuals have to be condemned in the strongest possible manner. These bigots have to be apprehended, locked and the keys thrown away!
Sensing the public anguish, Dr. Manmohan Singh spoke to his Aussie counterpart besides summoning the Australian High Commissioner to the MEA to register our anguish. Stung by the tough talk, ‘racism intolerance’ motive was finally acknowledged by the Aussie Govt after being in denial. It has now assured strictest possible action against those Click to Read More
May 25th, 2009Burson-Marsteller now in Bangladesh
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Becomes first international brand to establish its presence in Bangladesh
I am writing to share some good news with you about Genesis Burson-Marsteller. This is not an advert for the firm but just information that would be useful to fellow public relations and marketing professionals.
Title: Concito PR is officially launched in Dhaka in May’09
Two weeks back we launched Concito PR www.concitopr.com. Concito PR is our exclusive affiliate for Bangladesh and a pioneer firm in the communication space in that country. It is an independent company owned by Cogito Marketing Solutions, which was set up three years back by Mehboob Chowdhury, the former Marketing Director of Grameen Phone, the number one mobile operator in Bangladesh. Mehboob is widely credited with taking Grameen Click to Read More
May 18th, 2009The Game Changer Election: Perform or Perish
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When I asked Harold Burson, founding Chairman of Burson-Marsteller, “what according to him was good public relations?” He responded instantly, “letting your good work speak for itself”
I am reminded of his words as I digest the results of our just concluded election. People have overwhelmingly voted the Congress and the UPA to power.
The people of India - young, old, urban and rural have spoken and their message is loud and clear - Perform or Perish: good governance and development will be rewarded; the politics of positioning, caste, religion, etc. etc. will be rejected.
Obama’s “YES, WE CAN” promised a government that would work for its citizens - and the rest is history. It was the “Aam Aadmi” that brought Congress to power last time. Some state Chief Ministers have been rewarded with a second and third term. It doesn’t take a rocket scientist to figure this out! People in India and around the world want their government to deliver to them instead of indulging in politics of hate and Click to Read More
