In today´s volatile world of business, reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained, protected? And how is it influenced by the science of public relations. This blog is my attempt to explore and prompt a dialogue on this subject.
In Latin, Reputare means to reckon or think over. I invite you to read my viewpoint – think it over and respond with yours. The views expressed here are entirely my own and that not in my professional capacity as Chief Executive of Genesis Burson-Marsteller.
This is a moderated blog, only to prevent abuse or misuse; both evangelists and critics are welcome. In this Blog, I will neither praise my clients or criticise those of other firms.
Welcome and join the debate.
View Comments
For me, a first time participant to the festival, it was both about learning and taking in the environment at the same time. So whilst I absorbed the sessions, I also took time to experience the Cannes Riviera a bit by finding some nice cafes for lunch and dinner.
Title: The Cannes Beach
Title: The Cannes Marina
Title: Palais de Festival
Woke up nice and early and went for a 5km run along the shoreline and a short swim in the hotel pool. A hearty breakfast followed and the day got going. The festival kicked off Sunday morning in right earnest. In keeping with what seems to be the festival theme - digital is everything - the seminars of that day were about engaging the consumers of the digital age. Speakers Click to Read More
View Comments
I arrived in Cannes for the 56th International Advertising Festival being held here from 21-27 June, 2009. (www.canneslions.com). I arrived a day before the beginning of the festival. An early arrival gave a good half day to get settled in to my hotel and check out the local sights and sounds. My hotel, a small boutique called 3.14 is just off the Marina and a 10 minute walk to the festival venue, Palais des festivals, on the Croisette, one of the prettiest Marinas that I have seen. This will certainly be a place to come for a vacation with the family.
I decided to walk to the venue and to register. Very smoothly done in 5 minutes and I got this bag full of goodies and promotional material of almost anybody who was somebody and holding a session in the festival. Most of it was ‘mark the date and time’ to ensure you didn’t get lost in the range of seminars, workshops, master classes, screenings, etc., etc. All very nicely done Click to Read More
View Comments
Since the last post on the subject of Racial Attacks on Indian Students a few weeks ago, I have read and watched several news reports across a range of newspapers and news channels (News reports from ibnlive, ndtv, ToI), quoting Australian politicos and officials make the ‘right noises’ on racial intolerance and protecting Indian students. Meanwhile, we kept getting more news on students being targeted, students forming vigilante squads and local Indian citizens forming support groups.
Somehow I failed to find a single report on apprehending the culprits and locking them away! Instead, I saw demonstrating Click to Read More
May 30th, 2009Indian Students Targets of Racists Attacks in Australia
View Comments
Will tough talk be sufficient?
Friday evening, I saw in horror as a leading news channel (www.ibnlive.com) carry the story of racially motivated attacks against 4 Indian students in the last few days with 2 struggling for life. According to the news report, at least 70 students have been targets of racial attacks in the last 12 months alone!
Whilst, these actions do not reflect Australians in general and I have heard, seen and experienced their warmth, openness and friendship, actions of a few misguided individuals have to be condemned in the strongest possible manner. These bigots have to be apprehended, locked and the keys thrown away!
Sensing the public anguish, Dr. Manmohan Singh spoke to his Aussie counterpart besides summoning the Australian High Commissioner to the MEA to register our anguish. Stung by the tough talk, ‘racism intolerance’ motive was finally acknowledged by the Aussie Govt after being in denial. It has now assured strictest possible action against those Click to Read More
May 25th, 2009Burson-Marsteller now in Bangladesh
View Comments
Becomes first international brand to establish its presence in Bangladesh
I am writing to share some good news with you about Genesis Burson-Marsteller. This is not an advert for the firm but just information that would be useful to fellow public relations and marketing professionals.
Title: Concito PR is officially launched in Dhaka in May’09
Two weeks back we launched Concito PR www.concitopr.com. Concito PR is our exclusive affiliate for Bangladesh and a pioneer firm in the communication space in that country. It is an independent company owned by Cogito Marketing Solutions, which was set up three years back by Mehboob Chowdhury, the former Marketing Director of Grameen Phone, the number one mobile operator in Bangladesh. Mehboob is widely credited with taking Grameen Click to Read More
