January 13, 2012 - Campaign India
Perhaps, one city that represents the rapid transformation of our economy is Gurgaon, a sleepy hamlet to a bustling metropolis within a span of a couple of decades. Called the “millennium city” but plagued with 20th century infrastructure issues. Sounds familiar? In a similar vein, the need for Public Relations has transformed over the last couple of decades; from a proxy for a “free advert” to possibly playing a central role in building corporate credibility. However, the profession itself is plagued with an image problem, often quoted as the “Dark Side” and practioners referred to as “Spin Doctors” and their role often limited to generating positive publicity!
Public Relations today needs Empirical Public Relations more than anything else if it has to Click to Read More
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As communications professionals are acutely aware, great shifts in economic, social, political and technological behavior are afoot, altering the fundamental project of Public Relations. India is at the locus of many of these changes. As one of the most dynamic economies, with one of the fastest-growing middle classes, with the world’s largest democracy, it is possible that these shifts, and their impact on the way companies communicate with consumers, are felt more profoundly here than in any other market.
The Indian communications industry requires nuanced understanding of the complex challenges and opportunities it faces. This study was conceived to facilitate such understanding; as such, we interviewed a wide variety of senior practitioners on the both the agency and client sides, including CMOs and practice managers, to incorporate their diverse perspectives on the fluid situation. We found remarkable consensus on many key issues, but one conclusion was paramount: the industry must adopt Empirical Public Relations: communications strategies rooted in the Click to Read More
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Reputare has been silent for a while as I was very pre-occupied with getting our new home up and running after a disaster called a ‘goofy sub-contractor’ hit us. That’s now settled. Thank God. Thank you for your patience.
Well I am back and there can be no better time than this to learn from the “Great Kalmadi Show.”
Let me say up front, that I support the Games. I support them in-spite of the mess, the corruption, et all because it IS after all, about the athletes and their moment of glory. Can we afford to boycott them? This is the recognition, they work so hard for to achieve, rising above the system that is designed to discourage not encourage. So, I support the games because I care for our athletes.
I remember the song; we used to sing in school. “We shall overcome/ Ham honge kamyab ek din.” This is their moment, so lets cheer them to win for India.
Now to Mr. Kalmadi, a little birdie informed me that he has now hired another consultant to manage his public image and has already gone through two before that. Does he not realize that Click to Read More
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A dear friend of mine who runs a boutique reputation management firm sent me a thought-provoking article. She found it so interesting that she actually typed it and sent it out to her friends. To protect her privacy, I am going to keep her identity a secret.
Since she found it so beautiful, I thought I would share this with all of you as this piece breaks some ‘stereotypes’ and Reputare is all about understanding stereotypes as the heart of the discipline of public relations. It’s also a subject that would touch you in some way, someday..in the past or in the future.
Since this came typed to me, I claim no intellectual ownership of this content as my original creation. I hope you enjoy reading it as much as I have.
THE CINDERELLA MAKEOVER
Is there any space for fairytale romances in love and relationships today? Absolutely. Only the rules have changed ….
As women, we have all grown up with the “Once Upon a time” fairytale. You know the one : “Once upon a time, in a kingdom far, far away, there lived a Click to Read More
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The Hindustan Times on the front page carried the story of fresh FIRs being filed in the Ruchika Girhotra’s case. The second headline read: 19 Years later charges say Rathore hid evidence, tormented girl’s brother.
It’s not that CBI has had a change of heart or unearthed new evidence or been provided new facts to base its case against Rathore. So what’s changed in the last few weeks after the court pronounced a minor fine and a six month jail term for a person who had tormented a girl to commit suicide and drove her family away from their home in Panchkula.
The answer is in the third part of the same HT story in the box titled “When Public Pressure Worked”. It goes to list the cases of Jessica Lall, Nitish Katara and Priyadarshini Mattoo, who were initially denied justice as the culprits had political clout, money and power to subvert the judicial system. However, the public pressure that was Click to Read More
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