August 29th, 2011Going Green Pays 2011 Green Brands Survey
How Green Brands can connect with consumers
Insights from the PSB 2011 Green Brands Global Survey
A green future with greener surroundings and a green bank balance is on most people’s list irrespective of which side of the globe they are on. But is green a healthy colour only till it reaches your shopping cart or it becomes a decisive point when making purchases? As countries globally step on the pedal for greener policies and organisations increasingly adopt the ‘organic’ growth path, is a consumer’s desire for going green translating into action when they make key decisions during crowded, crazy shopping hours? And if so, what is driving the consumer’s choice for green brands in India? Or, for that matter, breaking it…….
Here’s the good news, capturing the perspective of over 9,000 consumers across 8 countries, the 2011 ImagePower® Green Brands Survey reveals that an increasing number of consumers have a desire for going green and are willing to pay relatively more to buy a green product. Click to Read More
