I was invited to speak at a conference organised by The Ministry of External Affairs, Government of India on “Public Diplomacy in the information Age” and my session was titled “Web 2.0 and the new Public Diplomacy”. I am happy to share my remarks at the conference.

The vastness of the subject conflicts with the paucity of time. It almost feels like trying to TWEET a 1000 word essay in 140 characters! No wonder, Twitter comes with a standard pack warning nowadays: Tweet at owners risk

At the cusp of the telecom revolution in India, a company at the launch of its service, boldly proclaimed “GEOGRAPHY is HISTORY”. Ladies & Gentlemen Welcome to the REPUBLIC OF INTERNET. A nation without boundaries!

If Facebook was a nation, it would be the world’s third largest nation with 500 million users & growing. The Click to Read More

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Research arms us with evidence to substantiate the claim

I have maintained for some time now that the source of ‘information & influence’ is shifting to the web as more and more journalists are accessing online resources – websites, blogs, social media sites - to not only get news but also gain insights and knowledge into their chosen subject of expertise.

Till now I had only anecdotal evidence and what I lacked was third party data to substantiate my claim. Till now!

Recently I chanced upon a research report released online by Bulldog Reporter/TEKgroup International. They conducted a survey of over 2000 journalists using SurveyMonkey.com during the month of September 2008, which clearly indicated the dominant role of the internet in their lives. What is more, this was rising as compared with the year before.

The survey clearly shows the need for companies to make Click to Read More

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