I have been watching with great interest the Jet Airways saga and, being a frequent flier with the airline, I feel ’sad’ to see the reputation of India’s one time favourite airline take such a beating!

It started with the ill fated buy of Sahara that gave them bad press. Then the fiasco of summarily sacking staff en masse, which played out in the national media and ended with a late night announcement on television by the Chairman taking his children back into the airline. And now the ‘mass sick leave’ taken by their pilots stranding 13,000 passengers across the country. Triggered by the dismissal of three pilots, this is once again grabbing headlines, ‘breaking news’ across the national media, fuelling talk shows and studio discussions. Visuals of stranded passengers crying and cursing the airline are running across the channels.

Add to all of this the impact of the financial crisis and rising ATF costs that has led to the return of Click to Read More

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Becomes first international brand to establish its presence in Bangladesh

I am writing to share some good news with you about Genesis Burson-Marsteller. This is not an advert for the firm but just information that would be useful to fellow public relations and marketing professionals.

Title: Concito PR is officially launched in Dhaka in May’09

Two weeks back we launched Concito PR www.concitopr.com. Concito PR is our exclusive affiliate for Bangladesh and a pioneer firm in the communication space in that country. It is an independent company owned by Cogito Marketing Solutions, which was set up three years back by Mehboob Chowdhury, the former Marketing Director of Grameen Phone, the number one mobile operator in Bangladesh. Mehboob is widely credited with taking Grameen Click to Read More

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