A dear friend of mine who runs a boutique reputation management firm sent me a thought-provoking article. She found it so interesting that she actually typed it and sent it out to her friends. To protect her privacy, I am going to keep her identity a secret.

Since she found it so beautiful, I thought I would share this with all of you as this piece breaks some ‘stereotypes’ and Reputare is all about understanding stereotypes as the heart of the discipline of public relations. It’s also a subject that would touch you in some way, someday..in the past or in the future.

Since this came typed to me, I claim no intellectual ownership of this content as my original creation. I hope you enjoy reading it as much as I have.

THE CINDERELLA MAKEOVER

Is there any space for fairytale romances in love and relationships today? Absolutely. Only the rules have changed ….

As women, we have all grown up with the “Once Upon a time” fairytale. You know the one : “Once upon a time, in a kingdom far, far away, there lived a Click to Read More

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The last I heard a phrase like “Sorry, Indians not allowed” was in the pre-independence India and it’s a kind of strange that even more than 60 years after independence that in the Capital City of India, an international company which is looking to make money from India would open their FIRST outlet with an “Exclusive Preview for international travellers” and restrict access to holders of international passports..don’t believe me check out the picture that my friend and colleague Shrey Khetarpal took when he visited their outlet at the CITY SELECT MALL in Saket, New Delhi.

What’s their message “INDIANS KEEP OUT”! Wonder how’s that going to be possible for a retail outlet in India? Apparently, this is a franchise outlet and the franchisee is an Indian national. The question I ask, “Does Haagen-Dazs have any control over its communication and the way it presents itself to its consumers?” If the answer in this case is a NO, then it’s their Click to Read More

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