Brand India is here. But are Indian Brands?
In these very columns I had written about the transition of Brand India. I had delved into the world’s acknowledgment of India’s tour de force and its need to combine hard and soft power to make a mark on the world stage. As one of the world’s fastest growing economies, India has certainly made the world sit up and take notice. The world has taken note of India Inc’s global expansion. But does the world know who the makers of Brand India are? More importantly, do India Inc’s power players enjoy brand power on the global stage?
This was the very reason we at Penn Schoen Berland, www.psbresearch.in conducted the global survey of Bizfluentials™ to find out the recall and recognition of the growing tribe on ‘Indian Multinationals’. We shortlisted 61 companies with a turnover of at least INR 1000 crores and had international listing or international operations. Titled Click to Read More
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Sony, Lenovo, BenQ, Tata, Samsung, Singapore Airlines…What do all these names have in common?
If you’ve guessed that they’re all Asian brands, take a bow.
But there is more to those names than their geographical antecedents. All of them are also globally recognized brand names.
This is a crucial point to note in the current buzz that’s surrounding the rise and rise of Asian brands these days. Indeed, that trend is no longer big news. Instead, the question that is everyone is asking now is: are Asian brands becoming a threat to established global brands?
To my mind, that’s a no-brainer too. They already are a threat, and established global brands need to sit up and take notice of them. There is plenty of evidence to show why.
For instance, just five years ago, who would have thought it possible that the media would be writing about Japan’s Toyota overtaking the USA’s General Motors as the world’s largest car manufacturer by next year. Or think of the power of Korean consumer goods brands Samsung, which has zoomed more than 20 Click to Read More
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