Ashwani Singla is the Managing Director and Chief Executive, South Asia of Penn Schoen Berland (www.psbresearch.in), a global research based communication advisory that specializes in messaging and communication strategy. His two decades of experience has seen him advise MNCs, Indian enterprises and the emerging Indian MNCs across a wide range of sectors helping them negotiate some of their toughest communication challenges.
In his previous role, Ashwani was the Chief Executive of Genesis Burson-Marsteller and Member of the Asia Pacific Board of Burson-Marsteller Worldwide. Under his tutelage of close to a decade, Genesis Burson-Marsteller grew from infancy into become India’s most trusted public relations & public affairs firm setting standards of excellence and cutting edge management practices in the industry. GBM became the first Indian public relations consulting firm to receive the global Consultancy Management Standards (CMS) certification and The Holmes Report, one the most respected global communication publication in its inaugural Asia ‘Agency Score Card’ voted the firm as the India Consultancy of the year and Ashwani as one of the most well respected public relations professionals in India. Recognizing his contribution to the public relations industry, the Campaign India Magazine listed him in its ‘A list’ in 2009 & 2010.
Pursuing his passion to share his experiences, he often dons the professorial hat in teaching courses and conducting training programmes across the country. He has been invited to speak at several prestigious campuses and associations across the globe including US, Europe and Asia Pacific. He was also been a jury member for the Asia Pacific region for the Gold Quill Awards.
Ashwani has been an India board member of inaugural India chapter of the International Association of Business Communicators (www.iabc.com) and has played an active role in the Public Relations Consultants Association of India (www.prcai.org) and the International Communications Consultancy Organization (www.iccopr.com). He is also an investor in Impact Research & Measurement (www.impactmeasurement.co.in), India’s leading media research and measurement firm that helps companies make sense of news.
He is an honours graduate in Economics and holds a postgraduate qualification in International Business & a diploma in Hotel Management; Ashwani started his career with the hospitality division of ITC Ltd. He is married to Sheila, who is a principal of Chrysalis HRD, a corporate learning solutions firm and their son Aditya is studying to be a environment & sustainability expert.
