Public Relations now on a 70mm Screen
The famed Cannes International Advertising Festival in its 56th edition has introduced the first ever recognition of the work of the public relations industry by introducing the PR Lions. The Cannes Lions International Advertising Festival claims to be the world’s only truly global meeting place for those passionate about creativity in communications. The festival will be held from June 21-27 normally brings together the best communication minds from across the globe. As the Cannes website say, “during seven days in June, Cannes will celebrate the best that the advertising industry has to offer the world, to review the year just gone, and to draw a roadmap for the future. More than 10,000 delegates from 85 countries come to enjoy over 50 seminars, 25 workshop and be inspired by the 28,000 pieces of work on display.”
With the introduction of the PR Lions, Public Relations makes a small but a significant journey as it Click to Read More
Share/Save as a bookmark
“The only way to get a good reputation is to endeavour to be what you want others to see”
-Socrates
As the gruesome tale of terror was unleashed on Mumbai on 26/11, lives were lost, innocent citizens, foreigners and soldiers. The shocked nation watched spellbound the media broadcasting this story non-stop, breaking news almost by the minute and one exclusive to match the other.
What followed this tragedy was not unexpected, a collective expression of anguish and anger by the common citizens against their own elected representatives, who had failed them and were seen as being completely out-of-touch with the mood of the nation.
It’s without doubt a failure of the government but were the crisis managers inadequately prepared to handle the media spotlight and its subsequent and on-going scrutiny of their actions.
Are there any lessons to be learnt? I believe the manner in 9.11 catastrophe was handled could teach us a few things in crisis management and communication?
Tragic and catastrophic events almost always come unbidden and often Click to Read More
Share/Save as a bookmark
The success of public relations has always been amorphous, challenged by a lack of tangible parameters of measurement. In fact, measurement, has often been considered the Holy Grail of public relations - as everyone knows about it, but is unable to find it.
There is a famous saying that “What cannot be measured, cannot be managed”
By definition, measurement is the act or process of ascertaining the extent, dimensions, or quantity of something. Therefore, the measurement of a public relations programme would logically mean the act of ascertaining the extent, dimensions or quantity of its achievements – the magical something.
I believe that public relations if often seen merely as the act of gaining favourable press coverage and hence the measurement of its impact is limited to the extent of the favourable press coverage it was able to garner. In fact, this is just the beginning of the long journey of measuring public relations.
While targeting favourable press coverage, the measure of the success of a public relations programme predominantly Click to Read More
Share/Save as a bookmark
Ashwani Singla
Chief Executive Officer, Genesis Public Relations Pvt. Ltd.
&
Prema Sagar
Founder & Principal, Genesis Public Relations Pvt. Ltd.
“On action alone be thy interest,
Never on its fruits.
Let not the fruits of action be thy motive,
Nor be thy attachment to inaction.“
- Bhagavadgita, Chapter 2
Spirituality and Corporate Social Responsibility have had a deep-rooted connection in India.
A phenomenon that has preceded the coining of the term ‘CSR’, the link between the ‘karma’ as espoused by sacred Indian texts and initiatives anchoring corporates as responsible citizens has been amply evident in India since the early days.
This is widely divergent from the perspective of corporate social responsibility in Western economies as reflected in the observation by Arthur Click to Read More
Share/Save as a bookmark
