Defining social interaction in civilized societies begins with public relations; a natural, recurrent theme running through timeless human engagements in the context of social groups. Examine the best managed bygone civilizations and we find elements of contemporary PR practice; information, persuasion, reconciliation and co-operation.

India also has a legacy of varied public relations approach evident in the many phases of building an all India empire in the passage of history. From the precision of Chanakya’s social messaging to consolidate the vast realms of emperor Ashoka to the subtle public campaigns of the formidable foreign rulers, the Mughals and Akbar’s visionary attempts to reconcile the majority.

Post independence public relations in India essentially became an appendage to the humungous government run PSUs and its main aim was to highlight the ‘achievements’ of these giant enterprises run by bureaucrats. It was in this era of socialist economy that Indian PR came to be viewed mainly as a propaganda machinery and “PR” meant fostering Click to Read More

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