Introduction

In today’s volatile world of business, corporate reputation is delicately balanced between growth and responsibility, profits and sustainability, aggressive targets and sound governance. How then can it be built, nurtured, sustained, protected? How can better understanding of the stakeholders and influencers improve the actions that corporations need to take? How can practicing the science of public relations influence stakeholder perception? How does the explosion of social media and mobile communication change the way people make decisions?  

Reputare is my attempt to explore and prompt a dialogue on this subject within the growing community of professionals in this arena. I invite you to participate in the conversation and share experience to make the discussion richer and deeper.


View Comments

PSB 50 released in April 2011, showed the company with the highest Future Potential

The acquisition of pharmaceutical behemoth Ranbaxy by another healthcare giant Sun Pharma created the fifth-largest specialty generics company in the world and the largest pharmaceutical company in India. The combined revenue of over $4.2 billion is sweetener for Indian industry’s image globally. The new entity will have operations in 65 countries, 47 manufacturing facilities across 5 continents, and a significant platform of specialty and generic products marketed globally.

I daresay that in the process, Sun Pharma has proven Penn Schoen Berland, Asia to be accurate in what it said over three years back. In 2011, a study – The PSB 50 – distinctly signposted Sun Pharma with the brightest future among the healthcare firms in India. As a matter of fact, Sun Pharma was seen to have positive net future potential, Click to Read More

Share/Save as a bookmark


View Comments

I was interviewed by Mediavataar (mediavataar.com) to spell out the benefit of positioning and what it takes to develop a compelling proposition that not only helps companies win but also creates the necessary equity needed to weather crisis that a company will surely face from time to time.. Do let me know your thoughts.

“More than ever before reputation is taking center stage for the C Suite. Reputation risk today ranks amongst the highest of risks and it is getting all the attention of the C Suite. So, PR today has the perfect opportunity to be in the board room. I like the opportunities that a PR professional has today. However, PR today is more than just about controlling negative media coverage and propagating the positives.” Said Ashwani Singla, MD & Chief Executive of Penn Schoen Berland, Asia.

In an interaction with MediAvataar India, Ashwani divulged few facts about the new era’s brand positioning and how marketing professionals today have a greater challenge of Click to Read More

Share/Save as a bookmark


View Comments

Consultancies must focus on value and results, not simply on the effort

In the recent past I had introduced the debate on why the PR industry in India must embrace Empirical Public Relations to really find answers to the Jigsaw Puzzle that the current environment within which the communications business operates in.

Empirical Public Relations is already demonstrating a change in the way campaigns are priced and paid for, addressing the significant challenge human capital presents with the need to revise models of compensation, reward and recognition to attract and retain first-class talent.

Therein, clearly, is great opportunity for sustainable growth. Indeed, these are tough times for the PR project around the world and so it is in India. But there is a difference. India, unlike many other evolved markets, can evade the pitfalls of accelerating growth with a growth plan that doesn’t ignore these lessons. Click to Read More

Share/Save as a bookmark


View Comments

Cost of Living is a major concern while they remain optimistic about the future of the region.

Recently PSB launched the 5th annual Arab Youth Survey, our largest ever comprehensive look at the attitudes and opinions of young people across 15 Arab countries. The project included 3000 in-depth and face-to-face interviews with young men and women from virtually every corner of the Arab world reaching participants in: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, UAE, and Yemen.

This year’s survey showed the feelings of optimism and pride that spread across the region following the Arab Spring over two years ago continue to be a major influence on Arab youth. 87% say they are prouder today to be Arab and 74% believe the Arab world’s best days are ahead. 71% also believe their governments are more transparent today due to the Arab Spring.

The survey also showed a shift away from traditional values towards modern ones. In 2011, only 17% said Click to Read More

Share/Save as a bookmark


View Comments

I was interviewed by Adgully (adgully.com) where I have talked about a three concerns of any CEO. Appended the interview for your read. Do let me know your thoughts

Ever since it set up operations in India, Penn Schoen Berland (PSB) the multinational Global Strategic Communication advisory firm has made a steady progress. PSB has corporate marketing, corporate communications and public advocacy as its main practice areas. According to Ashwani Singla, Managing Director and CEO, PSB sees itself positioned differently from other Public Relations agencies in the sense that it is a consulting firm that advises the top management on the aspects of strategic corporate communications. He calls it the “Science of Persuasion” wherein they deal with the three concerns of any CEO: The public image of his/her company, the continuation of its license to operate and the value that market puts on its stock.

Adgully spoke to Ashwani Singla on the current activities and the plans ahead. An industry veteran, Singla in his two decade of experience in the communication & service Click to Read More

Share/Save as a bookmark


Disclaimer- The contents of this blog purely represent the personal views/opinion of Ashwani Singla. It is expressly clarified that Penn Schoen Berland, South Asia or its parent companies have not reviewed or endorsed the contents of this blog and are in no way liable or responsible in this regard.